We really just wanted to be writers but we discovered in the digital age, if you want readers to find your work . . . you have to be a marketer. There is no shortage of methods, platforms, or services to market your book and no shortage of advice on “what works best.” But marketing changes, and we live in a world where everything works and nothing works.The best decisions, the best platforms, the best tools are the ones that work for you. And the best strategy? Keep going, never give up!